4 Key Essentials You Need To Start Selling Online

Creating your business’ digital identity on Misto is as simple as setting up a social media profile. In just a few guided steps, you can choose your store name, add your logo or banner, list your products, and personalize your mobile storefront.

As part of the process, Misto will prompt you to complete a quick KYC (Know Your Customer) verification. This step ensures that your store is secure, authentic, and ready to go live, giving your customers confidence when they buy from you.

With Misto, your digital store is live in minutes, no tech skills or setup costs required.

Accepting payments is essential for any business selling online, but setting up a payment gateway on your own can often be time-consuming, technical, and expensive.

With Misto, you don’t need to search, evaluate, or integrate anything manually. Your digital store comes pre-integrated with trusted payment partners, supporting UPI, wallets, cards, and everything you need. So you can start selling from day one without worrying about how to collect payments.

All your sales go directly into your Misto Wallet, and from there, you can easily withdraw your earnings straight into your bank account - safely and securely.

Fast. Secure. Hassle-free. Your business is payment-ready the moment you go live on Misto.

To reach customers beyond your neighborhood, you need a reliable delivery network and Misto gives you just that.

As a Misto Seller, you get pre-integrated access to India’s leading delivery service providers, along with exclusive rates tailored for small and home-based businesses. You can activate and manage your deliveries with these pre-integrated delivery partners right from the Misto App - no separate integrations needed.

The best part? YOU’re in control! You can either choose to deliver orders yourself or through your own delivery account with these partners or go hybrid and decide on a case-by-case basis.

You can even choose whether or not to accept Cash on Delivery (COD). Misto gives you the flexibility to manage your logistics in a way it suits your business best.

Manage orders, track deliveries, and grow your reach - all from one simple platform.

To unlock certain features like generating tax invoices or expanding your delivery coverage, your business will need either a GST Number or an Enrolment ID.

If you don’t have either one yet, don’t worry, it’s quick and easy to get started. Simply visit gst.gov.in, complete a basic KYC, and you’ll receive an Enrolment ID within minutes. This lets you begin selling right away, even before applying for your GST registration.

To generate your Enrolment ID, visit the GST portal and

• Find the ‘Services’ dropdown menu and go to “User Services”
• Go to “Generate User ID for Unregistered Applicant”
• On the pop-up, tap on ‘Yes’
• Fill in the details and proceed to generate your UIN.

While having a GST Number is recommended, especially if you want to sell across India without any restrictions on your sales volume in a year, the Enrolment ID is a great starting point for businesses operating within their State or Union Territory.

Misto supports sellers with or without GST, helping you grow at your own pace with full compliance, flexibility, and ease.

While the essentials listed above are enough to get most businesses online and selling with Misto, some businesses do require additional licenses or approvals from government authorities. These are important not just for legal compliance but also for building trust with customers. Few examples of required documents based on business

• Food Business (Home Bakers, Snacks, Packaged Foods, Beverages) - FSSAI Registration or License (Mandatory for anyone selling edible products). You can apply at foscos.fssai.gov.in. For home-based businesses, Basic FSSAI Registration is usually enough, but please check for the latest requirements as specified by FSSAI.

• Skincare, Cosmetics, Personal Care Products - Drug and Cosmetics License (as per Drugs and Cosmetics Act, 1940). BIS Certification (if selling products like sunscreen, soaps, etc., in specific categories)
• Jewelry and Precious Metals - BIS Hallmark Certification (Mandatory for gold/silver jewelry)
• Trademark – For Brand Protection - While it’s not mandatory, applying for a Trademark is a smart move if you're serious about building a brand. It helps protect your business name, logo, tagline, or product packaging from being copied or misused by others. It’s also equally important to ensure that your brand name doesn’t infringe on an existing trademark. Before finalizing your store or product name, do a quick search on the IP India Public Search portal to avoid legal issues down the line.

Note: These licenses may not be required at the time of launching your store, but you must obtain them before offering the relevant products to the public. Always check updated guidelines from government portals for your business type.

With Misto, you don’t need to run around or hire anyone to get started. You can create your mobile store app, add products, manage orders, run offers, activate & schedule deliveries, receive payments, and expand a loyal customer base- all within the Misto Business App.

And if you need help, remember that the Misto team is just a tap away.

Start selling with your digital identity today. Because your business deserves to be seen, trusted, and chosen.

• https://www.gst.gov.in/
• https://www.onlineservices.nsdl.com/paam/endUserRegisterContact.html
• https://services.india.gov.in/service/detail/apply-online-for-new-pan-card-or-corrections-in-pan-card
• https://udyamregistration.gov.in/Government-India/Ministry-MSME-registration.htm
• https://foscos.fssai.gov.in