All about Loyalty Program: The ultimate secret to repeat business

Loyalty programs are more than just points and discounts. They are helpful as they:

• Encourage repeat purchases: Buyers return more often when they know they’ll earn rewards.
• Increase order size: Shoppers spend more to unlock better rewards.
• Build long-term relationships: Personalized perks like birthday rewards or review bonuses make customers feel valued.
• Differentiate your brand: A fun, customized loyalty experience can make your business stand out.

And best of all, buyers love them. According to the Bond Loyalty Report, over 70% of consumers say loyalty programs influence where and when they shop.

Misto makes it super simple for sellers to set up and run their own loyalty programs, with no assistance from any complex tools or a tech team. Here’s how it works:

Step 1: Choose between Basic and Advanced Loyalty Programs

Head to your Misto Dashboard and tap on the Loyalty Program module. Depending on your subscription plan, you can configure one of the following:

• Basic: A straightforward reward system where buyers earn points based on order value.
• Advanced: Allows you to create multiple spending tiers with increasing rewards. You can also recognize customers on special occasions.

Step 2: Customize your points and rewards

In just a few taps, you can:

• Give your points a unique name (like “Choco Cookies” or “Happy Stars”).
• Set a minimum order value to start earning points (e.g., ₹500).
• Define reward rules like “Earn 100 points for every ₹100 spent.”
• Limit or allow unlimited points per order (e.g., 2,000 per order or up to 99,999).
• Let buyers redeem points for future discounts (Note: 10 points = ₹1).

Example: If a buyer spends ₹2,000 and your rule is 100 points per ₹100, they’ll earn 2,000 points worth ₹200. These can be used as a discount on their next purchase!

Step 3: Unlock the power of advanced tiers (Premium & Elite Plans Only)

If you’re on the Advanced plan, take it up a notch with tiered rewards. Offer more points at higher order values. Here is an example-

• Orders above ₹500: 100 points per ₹100
• Orders above ₹2,000: 150 points per ₹100
• Orders above ₹5,000: 200 points per ₹100

This means:

• A ₹1,000 purchase earns 1,000 points (₹100 value)
• A ₹3,000 purchase earns 4,500 points (₹450 value)
• A ₹6,000 purchase earns 12,000 points (₹1,200 value)

Set a maximum points value per order (e.g., 20,000) or keep it high to allow full rewards.

Misto also lets you add extra rewards to surprise and delight your customers:

• First purchase bonus
• Birthday rewards
• Store review bonuses

These extra touches help create stronger emotional bonds and turn first-time buyers into lifelong customers.

Loyalty programs aren’t just good for customers; they deliver real results for sellers:

• Increase in repeat customers by up to 50%
• Boost in average order value by 20–40%
• Helps small businesses compete with bigger brands by offering memorable customer experiences

What sets Misto apart is that it brings enterprise-grade loyalty tools to home-based and small sellers:

• Easy to use
• Customizable branding
• Works with any business type, from food to fashion to home décor
• Directly integrated with your Misto digital store

Whether you’re baking cakes or selling crafts, Misto helps you retain more buyers, increase sales, and grow your brand.

A well-designed loyalty program is one of the most cost-effective ways to grow your business. With Misto, you don’t need a marketing agency or complicated setup. Just log in, configure your loyalty settings, and watch your customer engagement grow.

Ready to reward your buyers and boost repeat sales?
Log in to the Misto Business App and activate your Loyalty Program today.