How to boost sales and customer engagement with smart coupons on Misto

In today’s competitive market, smartly created discounts can do more than just lower prices. They can build customer loyalty, increase average order values, and bring old inactive customers back to your store. That’s where Coupons come in.

From percentage discounts to exclusive freebies, coupon-based offers have helped businesses across the world grow faster and connect better with customers. And with Misto, setting up these offers is now easier than ever, even for small and home-based sellers and artists.

Let’s explore how you can use coupons strategically and how the Misto platform empowers you to do it all from your phone.

Why Use Coupons?

Coupons aren’t just about giving discounts. They’re powerful marketing tools that can:

Drive repeat purchases: 75% of customers say they’re more likely to buy again from a brand that offers rewards or coupons.
Increase cart size: Studies show that coupons can boost average order values by up to 30%.
Attract first-time buyers: Limited-time discounts or “first order” coupons help break the hesitation barrier.
Encourage customer retention: Coupon campaigns tied to loyalty can boost retention rates by 20–40%.

Even global brands have used targeted coupons to drive explosive growth during festivals, flash sales, and quiet business periods.

How Misto makes it easy for sellers

Misto brings these capabilities to every home-based and small business- no coding, no tech team required.

Here’s how sellers can use Misto’s Coupons module to win customers:

1. Choose from multiple coupon types

Percentage Discounts: Perfect for festive offers, clearances, or high-ticket collections.
Flat Discounts: Use this for storewide sales or exclusive product promotions.
Buy One Get One (BOGO): Great for boosting volume and clearing stock.
Free Shipping: Reduce friction for first-time buyers or high-value orders.
Freebies: Offer a small sample with purchases to build excitement and future sales.

2. Set impactful rules and conditions:

Customize how and where your coupon works to make each offer smart and effective.

Apply it your way: Choose to apply coupons across all products, a specific product, or specific collections.
Control: Decide who gets to see and use the coupon- all customers, a specific customer group, or individual buyers- existing or new.
Limit usage smartly:
- Set how many times a specific customer can use a coupon..
- Define the total number of redemptions allowed across all customers.
- Limit usage by time period, days of the week, or even specific hours.
Add smart restrictions:
- Mandate a minimum order value.
- Make it valid for online payments only.
- Decide if it applies to already discounted items.

These rules help you target the right audience, protect your margins, and drive better outcomes from every campaign.

3. Create urgency and scarcity:

Add a time limit or limit redemptions per customer to create urgency. People are more likely to act when they feel they might miss out!

4. Show it or share it anywhere

Enable customers to discover the coupon while browsing your store. Make it visible on your digital store. In addition, share it with your buyers to drive more traffic to your store from your chat groups and social media handles.

Real results with coupon campaigns

Small businesses that use strategic couponing see significant benefits.

In multiple studies, the observed findings were-

20–100%+ sales growth in the first 12–18 months of adopting digital tools.
A 3x–10x increase in their customer base by offering smart deals and online reach.
Better customer loyalty: 30%–50% more repeat buyers when using rewards and discount structures.

On Misto, sellers can create these coupons in just a few taps and even clone old offers to run them again for a new audience or product group.

Your Store, Your Strategy!

Whether you're running a festive sale, rewarding regular customers, or trying to clear stock, coupons give you the power to strategically shape your customer’s journey. With Misto, you don't just run a store, you run marketing campaigns like the pros.

Ready to get started? Open your Coupons module on Misto, create your first coupon, and watch how a simple offer can turn browsers into buyers. And if you're on the Elite Plan, there’s no limit to how many active coupons you can run.

Start smart. Sell more. Only on Misto!